Email Marketing is the latest form of direct marketing conducted through electronic mails. With a motive to convince new customers about products or services, emails are forwarded to millions of people around the globe. The email is also sent with purpose to establish good-will with old customers and inform potential customers about new product or services.
This mode of marketing is widely used by millions of businessman as it is inexpensive, helps you reach customer outside few diameters and easily reaches just within few seconds. It also helps in overall brand recalling and positioning.
From promotional emails to newsletters, email marketing activity will produce strong results for you as long as you say the right thing, in the right way, at the right time, to the right person.
Email Marketing – the benefits
- Quicker and cheaper than direct communication.
- Speed of response.
- Targeting according to user preferences.
- Personalization.
- Immediately trackable and measurable.
- Drive more qualified traffic.
- Increase leads and sales.
- Maximize brand visibility.
- Give your site a competitive advantage.
- Become a cost effective addition to your online marketing mix.
Use E-mail Marketing to acquire New Customers
- Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Placing your marketing messages or advertisements in emails sent by other people
The reason for email marketing popularity
Email marketing is so popular because:
Email marketing is so popular because:
- Sending email is much cheaper than most other forms of communication
- Email lets you deliver your message to the people
- Email marketing has proven very successful for those who do it by right way.
Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how define success, One can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money. 54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites. It has the inherent advantages of being 'faster, cheaper and easier' to execute. Coupled with the potential to target more precisely than today's solo or shared mailers, there's a real win for the small business owner.
Email Marketing is not Expensive
Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
Email Marketing is very Effective
Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
Email Marketing Generate Immediate Response
Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
Email Marketing to Targeted Segment
You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.
Email Marketing is Easy
There are Web based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer’s mind. As more and more of the population begin to use email, internet email marketing will become a standard in the marketing industry.
Email Marketing is not Expensive
Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
Email Marketing is very Effective
Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
Email Marketing Generate Immediate Response
Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
Email Marketing to Targeted Segment
You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.
Email Marketing is Easy
There are Web based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer’s mind. As more and more of the population begin to use email, internet email marketing will become a standard in the marketing industry.
